5 years5 years5 years5 years5 years5 years5 years5 years
my base. part 2 8 years oldmy base. part 2 8 years old
YouTube turned into a full-time passion. I just couldn’t believe I had the chance to bring my ideas to life and share them with the whole world.
If there was a skill to learn, YouTube had all the answers I needed.
Between classes, clubs, and sports, I squeezed filming into every spare moment, often followed by 8-hour editing sessions.
By 12, I’d mastered Premiere Pro, FCP, and After Effects. At the same time, I started taking on paid projects.
Five years in, my content reached a new level, and I fully realized what it took to succeed on YouTube.
I stopped creating content that revolved only around my interests. I knew what people wanted, and how to deliver it like a pro.
And at just 13, I reachedAnd at 13, that took me toMy passion and persistence resulted in
100,000
subscribers
#Independence
That’s when I started landing brand deals and earning ad revenue on YouTube. I made my first $15k.
I have been financially independent ever since.
The summer I turned 14, I begged my mom to let me go to Moscow alone for two weeks. I ended up staying there for over three years...PS: I got up 4am and hitchhiked with a camera and $60 in my backpack.
At 14, I moved alone
From Minsk
To Moscow
10-hour hitchhike
Moscow was a city of opportunity and my launchpad to the international stage.
I couch-surfed at the place of a friend I’d met online, spending every waking hour working on my videos.
Six weeks later,I reached 1M subscribers
Channel analytics, November 2026 · videos still up. 14.2M hours of human attention = 1,620 years. Roughly everything since the fall of Rome. Peak in 2019: 2M subscribers.
My popularity spread across the CIS. People everywhere, in malls and in the street, asked for photos and autographs. Even taxi drivers!
Every video hit No. 1 on YouTube Trending, attracting top creators and entrepreneurs.
They couldn’t figure out how a kid was getting that kind of reach without spending a dollar on ads.
Producing
Then I did it for someone else.|
I know how to generate buzz
I quickly realized one thing: my friends were becoming popular through my videos, even without social media accounts of their own.
My Ship has come in…
I made a deal with the top two: I kept all rights, and we split each channel’s revenue 50/50.
#1
SUBSCRIBE
Growth
I launched their YouTube channels and used my own videos to drive traffic to theirs.
#2
Production
I managed the entire process from content creation and production to casting, editing, brand outreach, and closing deals.
+100k+100k
#3
Impact
It has happened more than once that a single video of mine brought them 100,000–200,000 individual, active subscribers.
#4
One of them became a star
Egor Ship
Just six months in, I helped grow Egor Ship’s YouTube channel to 1M subscribers.
singer, blogger
egor ship video 2019
egor ship video 2019
Egor Ship
Just six months in, I helped grow Egor Ship’s YouTube channel to 1M subscribers.
singer, blogger
egor ship video 2019
egor ship video 2019
egor ship video 2019
egor ship video 2020
egor ship video 2021
egor ship video 2021
egor ship video 2022
1,000,000 subscribers
30th
Artist to sign with the label in its 20- year history
Soon after, I sold my share in hissocial media accounts, and he signeda contract with Black Star,Russia’s top music label.
His audience kept growing long after our partnership ended. Today, he has 17M followers across all his social media.
YouTube2.4 mSubscribers
TikTok12.1 mSubscribers
Instagram3.3 mSubscribers
01 — The challenge
At 16, I faced a major challenge: sharing my life story with 10,000 adults at The Monk Who Bought a Ferrari, Crocus City Hall.
What could a kid tell them they didn’t already know?
02 — The talk
My talk was titled “The ambassador of conscious conception”.
03 — The message
I traced the roots of my success to my parents’ physical and mental preparation for conscious conception, pregnancy, and childbirth.
Translated from Russian
Stefan, I want to express my admiration! Bravo! 👏👏👏 as a mom of three sons, I’ll say that I’d like them to have qualities like yours. Now I have a great example to follow, an idea of what to aim for! Thank you for that. You were wonderful! Your parents’ pride and joy 💪💪 wishing you inspiration, stability, and more awesome achievements! 👍 you really made me happy and inspired me! So cool!! 🔥
Translated from Russian
Stefan 🙌❤️ I’m so impressed, so thrilled by your performance! You’re an incredibly strong person on the inside with a big heart.
One love ❤️
04 — The panel
I didn’t yet know how to command a stage. Despite sharing the panel with some big names, more of the questions from the audience were for me.
05 — The mission
My story inspired people to conceive consciously. Years later, some of them thanked me and even named their children Stefan after me.
Scroll to explore
06 — The confidence
That talk gave me my voice. No stage has felt big since.
#1
Inspiration
Audience members and followers told me my story had inspired them to become parents—and to prepare for it the way mine had.
#2
Legacy
Then came Instagram messages thanking me and announcing births. Some parents even named their children Stefan after me.
#3
Confidence
That talk helped me find my speaking style, engage audiences, and feel at home on stage. Every talk since has felt easy.
Scroll to explore
Stats
:
23k
People attended my talks
12
Hours on stage
10
Talks given
Speaking on stage has become a major part of my life.
5 conferences
2 conferences
1 conference
2 conferences
Finance Forum, Moscow1,400 people2023
Crocus City Hall, Moscow10,000 people2021
Private talk, MIPT · MSU · HSE100 students2026
Sibur Arena, St. Petersburg5,000 people2022
Kazan Expo, Kazan2,500 people2021
Invest Forum, Dubai1,000 people2023
Business Stand-Up by Oskar Hartmann, Dubai800 people, two days2025
Business Cruise, Peru200 founders2026
BitWay Forum, Minsk600 people2024
Business Stand-Up by Oskar Hartmann, Minsk1,000 people2025
Moscow3 conferences
Saint Petersburg1 conference
Kazan1 conference
Dubai2 conferences
Private cruise1 conference
Minsk2 conferences
800k+ Total Views Across My Podcast Guest Appearances
I’ve appeared on podcasts and in interviews, sharing my story, experiences, and ideas with a wide range of audiences.
Experiments
Experiments
$0price per item
$20Kearned
$20shipping
The model
In 2019, at 14, I adapted a U.S. business model for my Russian-speaking audience: up to 20 novelty products from China listed at $0 — customers paid a flat $20 shipping fee.
Unit economics
Product and shipping costs totaled $4 per order, leaving roughly $16. All traffic came from my YouTube channel, and the shop earned around $20K.
Why I moved on
Once my most loyal followers had bought, I had no alternative acquisition channels — and my interest in content creation was declining.
What I learned
I’m glad I didn’t build a larger business around a product I didn’t find meaningful.
$1Mcampaign budget
$180Knet profit
Influencer marketing agency
In 2019 I started brokering ad deals between brands and creators. Within a year, it grew into a small agency leveraging my network of leading CIS creators and celebrities.
The full cycle
I matched creators to each brand’s budget, goals, and audience, negotiated and booked placements, managed clients, and handled bookkeeping. Being a creator myself, I could spot inflated statistics.
The biggest campaign
In 2021, at 16, a client entrusted me with a $1M budget. I booked leading CIS creators, delivered results that met the client’s expectations, and generated around $180K in net profit.
What came next
I wound down the agency as I left entertainment to explore other industries.
The idea
In 2020, at 15, after renovating my first apartment with YouTube earnings, I co-founded a joint venture with a real estate broker, splitting ownership 50/50: turning large, neglected Moscow apartments into affordable studios.
How it worked
We converted five rooms into five studio units, each with its own bathroom and kitchenette, accessed via a renovated shared hallway. Buyers acquired ownership shares, and purchase agreements gave us several months to consolidate ownership before closing.
My role
I led marketing, built the brand and website, animated the logo in After Effects, and produced YouTube property tours.
Result
We completed and sold two of three properties and earned extra on interior finishing. I personally earned around $10K before transferring my 50% stake to my partner and focusing on technology ventures.
In early 2022, at 17, I wanted to take blockchain beyond finance: a decentralized alternative to Google Docs and Sheets, with no single server as a point of failure.
What I did
With Vlad Martynov, a former Ethereum Foundation advisor, I pitched the idea to Vitalik Buterin, who was willing to provide resources if we built on Ethereum. I self-funded a month of research and ran the project’s Twitter.
Why I stopped
Decentralized storage needed substantial upfront R&D, and demand was too limited to make fundraising straightforward. With my experience at the time, the risks were too high.
What I learned
It showed me my limits at that stage. Some ambitions need time.
In 2021, at 17, I co-founded BABF with three partners, pooling $1.1M of our own capital to back early-stage Web3 startups and liquid tokens.
Investment strategy
$200K was invested in 17 startups and $900K in liquid tokens, focusing on DeFi, decentralized data infrastructure, and some GameFi.
Building operations
I built our scout network and deal pipeline: three analysts and up to four scouts covering events and hackathons worldwide, our own scorecard, and a weekly investment committee.
Outcome
We wound down in early 2025. Roughly $500K in trading gains was reinvested, and around $500K remains in tokens. Most venture investments did not succeed.
What I learned
Conviction in a technology isn’t evidence of demand. First, I needed to build businesses to offer founders more than capital.
The idea
In 2023, at 18, I partnered 50/50 with blockchain investor Oleg Ivanov on SAO Wallet, a consumer-facing wallet built on multi-party computation (MPC), with no seed phrases to manage.
My role
I led marketing and UI/UX. We evaluated existing infrastructure and began integrating our custom interface with wallet code for an MVP.
Why we paused
After two and a half months, interest in crypto seemed to be cooling, and both of us had competing commitments. We never resumed development.
What I learned
I still believe in the idea. At least one founder needs to make the venture their primary commitment and take full ownership of execution.
The deal
In early 2024, at 19, I bought a 10% stake in TTM Academy for $100K and joined as a marketing advisor. The academy offered courses in crypto, trading, and blockchain development.
My role
Over roughly a year, I shaped the launch strategy, made key business introductions, and worked on creator and ambassador partnerships. Our Telegram mini-app attracted millions of players.
Outcome
Demand was declining, and the academy ceased active operations in late 2025. Distributions roughly recouped my initial investment, and I still hold my 10% equity stake.
What I learned
Clarify responsibilities, time commitments, and expectations before buying into a company. I do my best work building my own ventures.
Over the past five years, I’ve written about my worldview, and the lessons life has taught me.
Audience Shift
My account once had 800,000+ followers. Over time, 500,000 younger followers left, while 120,000 adult readers joined.
Global Influence
My philosophy attracted entrepreneurs and senior executives worldwide, turning my posts into a small cultural phenomenon.
Lasting Impact
Around the world, readers tell me how my posts helped them to expand their outlooks.
A place for my thoughts|
1/9
stefan_studio
J.T. Peterson · Vers L'avant
For many years, I had dreamed of visiting this incredible place. Even though autumn isn't the best time to visit Mont Saint-Michel Abbey, I decided to finally make it happen on my birthday!
So today, I'm sharing the most fascinating facts about this place, along with some of my slightly acrobatic photos taken there! 🤣
The Most Mind-Blowing Facts About Mont Saint-Michel
1. It stands on a living granite island that rises and breathes
Mont Saint-Michel is not just a rock but a massive granite monolith that is over 500 million years old.
Under the influence of tides and geological movements, it slowly rises — by just a few millimeters per century.
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Aaron Dolan · Highland Spirit
Vipassana.
The most perfect tool for self-knowledge and inner growth for a modern person, out of all I have come across. Every other practice and tool is either white noise, preparation, or a gentle supplement. Vipassana is not the chest — it is the key that opens the chest of eternal knowledge about life. Or rather, even knowledge about eternal life.
It is also very important to learn Vipassana — or any other practice — from the right teacher. One of my main rules: don't even try to listen to what a teacher or master is saying until you have figured out what inner state they are speaking from. What state they live in, and whether it resonates with you. Whether they themselves are the inwardly desirable fruit of their own philosophy and teaching. If a master doesn't have the state you need, they will never lead you to it, however beautiful and logical the nonsense they tell you.
Masters differ. What matters is understanding whom you yourself serve — light or darkness — and then finding the right person for that request. And yes, hiding behind bright knowledge, a great many teachers, masters and monks actually serve darkness: I mean that their personality has been swallowed by base motives and ambitions. That isn't so hard to see either, if you look closely enough, paying attention to details and indirect signs and trying to see the true motives, often not even fully conscious. Or rather, to feel them, switching off excessive logical reasoning.
Yes, practice isn't the most natural thing, I'm in. But how natural is the life we live now?
Practice is a wedge that helps correct the distortions technocracy has inflicted on us. But there's a nuance. True naturalness is nature. By practising away from nature, we deprive ourselves of most of the effect and of the precious time of our lives.
The MAIN practice and book of life, the window to the source of infinite knowledge, is……
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Judah Earl, BRANDON BLACK · Softly
I love this life.
It is so intricately made, and precisely because of that, the love I feel for it — and the happiness I live through it — at moments simply floods my consciousness and moves me to love and forgive everyone.
For me, one of the main signs that I'm heading the wrong way is when these regular surges of love and happiness towards everything that exists disappear from my life.
It can mean different things: my body has become polluted, somewhere I acted against my conscience, I made decisions out of line with my higher mission, life around me has become mostly unnatural to my original genetic and evolutionary needs, and much more.
In my view, such states of pure love are the most important indicator of harmony and inner purity in almost everything that makes up a human being.
Their long absence always makes me reconsider everything happening in my life and make serious corrections — in any area of life that could, one way or another, create inner disharmony and keep me from reaching this wonderful oneness with the universe.
June 9
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Cozy Rabbit · Messy (Piano Version)
Beauty. What an enormous burden it is.
As far as I know, our brain judges the beauty of the person in front of us based on deep genetic information about what the signs of a healthy body look like. Facial features, build, the colour and quality of the skin literally tell it that this person is the best and safest fit for continuing the family line.
And of course, beyond general standards of health and fertility, the brain can also tell, from a complex set of the subtlest signals, how well a particular person's genetics suit creating new life together. Especially if the brain itself is more or less healthy and harmonious :)
So the sense of beauty doesn't come out of nowhere. It has a clear cause and effect, again shaped to raise our chances of survival as individuals.
But here's the catch. Physical health doesn't always mean mental health, just as mental health is still far from guaranteeing high morals, virtues, love for people and the world, or the wish to build a strong, whole family. And that is unique.
So why did I say that outer beauty is an enormous burden?
I have probably been thinking about beauty my whole conscious life. For about as long, I have been watching girls, women and grandmothers, as well as men of all ages. So many incredibly beautiful girls — and absolutely empty, callous, shallow, uninteresting, undeveloped inside.
It's astonishing when you touch someone's inner world and suddenly understand the metaphor our ancestors tried to pass on in Russian fairy tales about mermaids. Good young men see them as indescribable beauties, but in fact they are terrible underwater monsters that drag them under and drink their blood.
By the way, the essence of this metaphor transfers perfectly to men, who often buy girls' attention with money and other tools, presenting themselves as knights on the outside, then sucking out all the life and turning out to be terrible monsters inside…
Continued in the comments
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stefan_studio
Otros · Renewal
Pain.
And what I've understood about it.
Pain is an astonishing concept. A spectrum of special sensations, a facet of how we perceive outer or inner reality.
Pain comes in different forms: physical, emotional, mental.
By nature I'm quite a freedom-loving person, and in life I always try to choose the path of ease, acceptance, gratitude and love.
I'm deeply convinced that you can and should spend most of your life in these states. But here's what's interesting.
Over the past year, a very deep understanding of pain has ripened in me.
As you grow up and develop, life brings far more responsibility than before.
And sometimes — I'd even say often — we humans start making mistakes that make us feel painful things: shame, disappointment, sadness, fatigue, losing the meaning of life and much more.
Ever since childhood, as bedtime stories, I listened to my parents tell wise parables from different countries and sages, and all my life I've been drawn to the spiritual side of human existence.
I know a lot of powerful tricks that, in any situation, can greatly or even completely numb the mental pain of a loss or of a mistake made in any area of life.
Of course, such tools keep working only if you live by your conscience.
When your conscience isn't clear, switching off the pain of a loss — in my case, at least — is very hard.
For many years I've watched different people, entrepreneurs in particular, who have managed to build very strong inner beliefs that "everything happens for the best", that "it will all be fine anyway", that "this too shall pass", that "on the scale of the universe this situation means nothing".
And many other amazing and, truly, effective plasters and painkiller shots that, like an ambulance in a crisis, can greatly or almost completely bring the pain down.
But here's the catch…
Read the rest in the comments 🔱
May 9, 2025
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Bare Jams · Cold Treats
The absurdity of what is happening on planet Earth
2024. Humanity, or so it believes, is at the peak of its development in all of its history.
People live so long and so comfortably that it would once have been hard even to imagine.
Countries calmly count their GDP, make new goods, extract resources and try to make the people in their cities happier. Some more, some less.
At the very same moment, between Hawaii and the US floats a garbage patch the size of eight Belaruses: 2,200 km long, 800 km wide and 10 metres deep. It's also called the seventh continent.
In this patch of floating junk, new kinds of viruses regularly emerge, which birds then carry across the planet, along with new kinds of terrible, even repulsive animals whose diet is 90% plastic.
Hundreds of millions of fish and sea creatures are poisoned, and then die or mutate. Algae that produce up to 50% of the oxygen on Earth are dying, and the water is rapidly being contaminated and changing its composition.
And this is only the best-known patch, 1.5 million km² according to official data. There are countless smaller patches like it all over the world.
This year I was on uninhabited islands in Papua New Guinea. A place where there had never been anything man-made.
When we arrived on one of the islands, eight of us spent about an hour clearing a small stretch of beach of plastic, filling whole bags with all kinds of non-biodegradable waste.
What is this? I came to a place called one of the most beautiful dive spots on Earth. And even here the plastic has reached?
And at that moment tears well up. Plastic went into mass production less than 100 years ago! And it was discovered as a chemical compound 169 years ago!
Has humanity really managed to soil a vast ocean in such a short time?
Meanwhile, society is built so that continuing to pollute our home is encouraged, welcomed and pushed on us with the lure of good profit.
Continued in the comments 🍁
September 12, 2024
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Aaron Dolan · Highland Spirit
Generosity.
Generosity expressed in money is only a small part of what makes a person generous.
Do we try to be generous with wisdom, generous with knowledge, generous with purity, generous in understanding people, generous with sincere love for people, generous with happiness, generous with forgiveness?
It often happens that I gather positive, bright energy and then share it generously with people.
Sometimes I take on the role of a lightning rod that, with full understanding, accepts any negativity or dark energy from other people and, passing it through itself, makes it cleaner.
Often this even changes the course of a person's life: they feel the purity, notice that it feels good to be near this clean energy, and start reaching for it on their own. Meanwhile, I sometimes have to wash all kinds of dirty deposits out through myself.
You could call it "Energy-Laundry".
And this, too, is generosity, and charity of its own kind.
Money doesn't exist in nature; it exists only in our heads. It's a simple agreement between people, and an illusory one. The dialogue of generosity happens at the level of energy, one way or another.
I'm generous with my energy and see no point in not sharing it. Why else am I here?
Generosity with money alone can never buy off all the rest.
Especially if the donation comes from the mind.
More importantly, financial help can sometimes spoil a situation and a person's life, unlike investing your energy in their destiny. Investing knowledge, wisdom, vision and opportunities that they must put to use themselves.
Can't give your energy? Unfortunately, then it's often better to give nothing than to give money.
May 2, 2024
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Papua New Guinea
A dish is a whole synthesis.
No, it's far from just food on a plate, cooked a certain way.
Every year I'm amazed at how colourful and many-sided a picture dishes start to paint for me.
Like many vegans, I suppose, I'm a big fan of delicious dishes made from plants that are no less tasty than versions with meat, dairy, fish, bread and even eggs.
But here's the question: does our perception of a dish stop at taste alone? The answer is no.
A couple of minutes ago, flying on a plane, I started recalling the tastiest vegan cafés in Bali, knowing I'd be in them in a couple of weeks.
I'm quite hungry and have barely eaten today, though it's already 4 pm.
At some point I caught myself realising I felt no desire or craving for them at all. I immediately asked myself: how so?
I had realised before that 99% of tasty vegan dishes aren't all that healthy, or all that nourishing. They're empty. And often they're even cooked in a way that harms the body.
If we're saying meat needs to be replaced somehow, vegan restaurants don't think about that at all.
Or rather, they've learned to replace meat in terms of taste. But real, quality replacement of micronutrients is almost never on the table.
It's as if it doesn't matter to them at all what you'll be digesting, or whether it will do you any good beyond the table of the restaurant where you're enjoying the meal.
Traditional cuisine works the same way, actually.
A Michelin restaurant never asks itself:
— In what proportion will I fill my guest's stomach with energetically valuable and energetically empty food? 70/30? 50/50? 20/80?
— Do I want my guest to have only something tasty? Or something good for them?
— Is food the meaning of human life?
Then why cook what shortens it and takes time away from life's other delights?
What mostly matters to restaurants is that their ingredients are edible on paper, audited and fresh. And of course they look for the most surprising combination of these substances to amaze their guests and win their love…
Continued in the comments 🐚
February 4, 2024
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Sahara Desert
The road to happiness
Happiness is born in synthesis. Of the body's movement and the thinking process. At the meeting point of the spiritual and the material. In the fusion of masculine and feminine. In the golden width of wisdom and simplicity.
Break all this into parts and you won't get happiness. Society so passionately teaches us to live in our heads.
We exercise separately in the gym, and then think separately, sitting at a school desk or a work desk. We create a new layer of reality that lives only in our heads and has nothing to do with the real world.
Like a game, this layer is full of levels, statuses and labels: what is good and what is bad, what is happiness and what is not.
Only the thought born in movement is real; everything else is an illusion of reflection and of connection with reality.
All because any thought is a recorded image of some aspect of the material world, which we built on the sensations of the body.
Tear the thinking process away from the physics of the body, and you end up in a world of illusion and non-objectivity.
And it is precisely the world of illusions that makes us suffer, being the direct opposite of happy objectivity.
In just the same way, we're driven into a fake spiritual world or psychology, made to spend such precious minutes of our lives unravelling tangles and pointlessly picking at ourselves.
Oh, come on.
99.9% of psychological illnesses and disorders exist only in the absence of movement and fresh air.
Any attempt to solve psychological problems inside yourself is doomed to fail.
It treats the effect, not the cause.
Our body is the subconscious turned inside out. To remove the cause, you need to change something in your way of life and in how you treat your body.
I recognise the value of being born on Earth and treat with equal respect both the spiritual path of enlightenment and the material path of becoming.
I see myself in balance, at the meeting point of these two worlds.
That's how it has been since childhood: I'm both this and that.
I belong here and there.
And in both packs I have a name and a word.
photo by @tebenik
October 19, 2023
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Fame and money came early. I wanted out of entertainment, and I tried several other industries in quick succession.
In Search of My Self: My First Existential Questions
Around 15, I found myself in an existential crisis. Who was I? Why was I here? Why had I been born into this family?
I changed what I ate, who I spent time with, and how I lived. I devoured books on business, personal growth, and spirituality.
Between 16 and 17, I completed four full Vipassana courses in the Goenka tradition — silent retreats with ten hours of meditation a day.
I’d always wanted to make a difference. I began questioning progress that seemed to prioritize speed, efficiency, and convenience over health and happiness.
I started to worry about the world around me: microplastics, ocean waste, processed food, and how modern life had drifted from the conditions that shaped us.
At one point, I wrapped up all my projects and seriously considered moving to the Himalayas to find a spiritual mentor and deepen my practice.
At 17, Nathaniel Popper’s Digital Gold sparked my fascination with blockchain and opened my eyes to a world beyond the centralized systems I found so limiting.
At the time, blockchain reminded me of nature’s own structures — from molecules to DNA.
I realized that financial systems, data storage, news, and social networks could all be decentralized. I began to see the possibilities this could unlock.
I realized my place was in the world, building things. I could contribute more that way than by retreating to the mountains.
Meditation taught me focus, patience, and persistence — skills that became invaluable in business.
Later, my spiritual mentor invited me to guide his students through meditation.
For two years, I volunteered as a speaker and meditation guide at global retreats for entrepreneurs, mostly via Zoom.
Total attendance across my sessions exceeded 20,000, including repeat participants.
At 17, after I spent 6 months traveling across Asia, I moved to Dubai.
The experience reshaped my worldview. Building successful projects is no longer enough for me. What matters now is whether they make people’s lives better.
01/ 06
Early awakening
Stefan Salad
A salad that put itself on the menu
Stefan
Famous
Mine
Mission
By 2024, one of the best-selling salads at L’ETO on Bluewaters Island in Dubai wasn’t on the menu. Waiters rang it up ingredient by ingredient; guests asked for it at other L’ETO branches, where nobody knew what they meant.
It was my salad. I never pitched or named it. Other people did.
At fifteen, I got serious about one question: what goes on my plate and what it does to my energy, skin and brain. I’m no scientist, just someone who’s spent a lifetime learning from his own body. Years of experimenting left me with a short list of foods that align with the way our bodies evolved. Together they became a dish — my daily source of stability, health and growth.
The paper cup. Hemp hearts, pine nuts, flax — the rest is classified.
Seven years. Same breakfast. A board and a knife. That’s it.
Because You’re Part of Nature
For a year, the staff at L’ETO — where Dubai’s founders breakfast daily — were kind enough to make the salad to my recipe; whatever ingredients the kitchen didn’t have, I brought in a paper cup. Friends who had tried it started ordering it without me. They’d say two words: ‘Stefan’ and ‘salad’. The name stuck. After a month of working with the chef in 2024, it was on the menu at L’ETO and Secret Garden — now with every ingredient, the secret mix served on the side as a nod to the guy with the paper cup. Since I switched to clean eating, this had been the dream: a restaurant dish that actually meets the body’s needs.
The month with the chef.
Followers added it to UAE must-visit lists; some flew in just to try it. It spread on its own from there: fans across countries, people making it at home or handing the recipe to their chefs.
Translated from Russian
Coming from Moscow to try a salad by @stefan_studio at Leto on Bluewaters 😋
Translated from Russian
Starting the day with Stefan Salad.
Founders’ kitchens. Every morning.
Translated from Russian
Stefan, we’re about to try your salad.
Stefan SaladThe Luxury of Feeling Good
Their stories, not mine.
Then Moscow: private launches, founders and bloggers among the guests.
Cynics, Moscow. Real soil on the tables, wildflowers from fields outside the city.
SAPIENS, Moscow. Fifteen friends, three hours, one bowl.
One ingredient per guest. To learn the whole salad, you had to talk to strangers.
Today: two locations in Dubai, three in Moscow, with more countries to come.
5restaurants
2cities: Dubai & Moscow
~6,000bowls
Stefan SaladWhat If You Started Small?
Then came the idea: 10% of the salad’s revenue to a cause chosen by each region. L’ETO has sold over $27,000 of it; $2,700 went to Malawi. One Dubai salad = 21 school lunches in Malawi.
Malawi, the first delivery
The first delivery. Maize for a nursery of 48, 40 kg each for 25 families, a hot meal for 80 children. Next: wells.
$27,000+sold at L’ETO
$2,700to Malawi
21school lunches from one Dubai salad
Stefan SaladOne Bowl. Whole World.
Next: a nonprofit, so every restaurant joining sees where the money goes. I take no cut and fund it myself.
Stefan SaladGood Feeds Good.
Stefan SaladLess Hacking. More Hugging.
The most profitable food brands exploit the brain’s oldest part: the craving for sugar, salt, and fat — right here and now. I’m building for that part of us that thinks beyond the moment and can say no.
Caesar can be found everywhere, but it does nothing for you. I want Stefan Salad to be just as common — but to leave you better off, physically and mentally. A conscious life can take many forms. This salad is just one of them.
I never set out to build it. It found me, and I’m grateful. The purest form of good I know. It gives me energy and meaning.
At 17, I co-founded WOL, a bootstrapped OTC crypto desk, and soon became CEO.
Inspired by Bitcoin’s peer-to-peer idea, we matched private buyers and sellers of crypto for direct trades, without a centralized exchange. We earned commissions or acted as the counterparty.
Marketing, sales strategy and brand positioning were on me. I attended 100+ events across Dubai, Singapore and beyond, securing our first clients.
Networking turned out to be one of my natural strengths, and I sharpened it at every event. I trained our BD team to listen deeply,make a friend before a client and never pitch first.
Assembled a team of over 20 people
As our team grew to 21 people, I hired every key person except in AML and KYC, which my partner ran. My interviews could run three or four hours. I asked how people grew up and where they were headed, to see who owns their life.
I’m not an engineer, but I worked out the process logic with our developers and made the security calls. Our DevOps engineer built our server infrastructure under my lead, and the team shipped a processing system with automated wallets and AML screening, and a range of internal software tools.
Bootstrapped Growth
$450,000
The Cost of a Mistake
$100,000
The End of WOL
5,000+
Conclusion
Being trusted with other people’s money changed how I approach responsibility and risk.
I put in $60K from my entertainment career, my partner about the same. We grew on reinvested profits and $450K in liquidity loans I raised, all repaid with interest.
An FX error in our books cost us $100K. I studied financial controlling at CA Controller Akademie, hired a controller and a CFO, and we moved to a daily close with solid management reporting.
The desk ran on people, didn’t scale and carried AML risk. For years we planned a pivot: a VARA crypto license in Dubai, then a neobank. In 2026, as we prepared to apply with lawyers, war broke out in the region and demand fell. In August, after 5,000+ trades for 1,500+ clients, we closed WOL while it was still profitable. It wasn’t an easy call.
Since I was a kid, I’ve been obsessed with two things: people and technology. I’d interview anyone — at 4, on a walk with my mom, a man in a manhole: who he was, where his wife was, what he did and how much he earned. The rest went to Kickstarter and dreams of inventing things. Apple and YouTube were made ten thousand kilometers from my childhood — and somehow for me.
Four years of a growing pull toward the Valley, I had decided to move to San Francisco before I ever heard about the Academy.
Where I come from, the game is scaling what exists. I’m built to start things. Going deep into completely different fields — media, blockchain, finance, nutrition, meditation — helped me see I was born into the right era: AI is made for people with range.
I intend to build a billion-dollar company — and now I know what for.
A year among builders — some of them future partners — learning from the best. I can’t remember the last time anything inspired me this much.
Writing this made me look at my own life again — and I enjoyed every hour. Thank you for reading.
Receipts.
Every claim on this site, with its source. Last checked November 10, 2026.
Closed companies have no live sites; licenses and archives are linked instead. Private deals, client names and financials are not published.
Channel analytics, November 2026 · videos still up.14.2M hours of human attention = 1,620 years. Roughly everything since the fall of Rome.Peak in 2019: 2M subscribers.Channel analytics, November 2026 · videos still up.Silver and Gold Play Buttons · YouTubeSilver Play Button · YouTubeYouTube letter · Silver Play ButtonGold Play Button · YouTubeYouTube letter · Gold Play ButtonSilver and Gold Play Buttons · YouTubeYouTube award delivery · shipping details hiddenBusiness Stand-Up by Oskar Hartmann · Minsk · October 10, 2025Business Stand-Up by Oskar Hartmann · Minsk · October 10, 2025Business Stand-Up by Oskar Hartmann · Minsk · October 10, 2025Business Stand-Up by Oskar Hartmann · Minsk · October 10, 2025Business Stand-Up by Oskar Hartmann · The Lana, Dubai · October 17, 2025CA Controller Akademie · Management Control for Top Executives · September–December 2025CA Controller Akademie · Management Best Practice — Practical Tools of Controlling · November 24–27, 2025Photo with the Akademie's CEOCrocus City Hall · Moscow · September 11, 2021Crocus City Hall · Moscow · September 11, 2021Crocus City Hall · Moscow · September 11, 2021Crocus City Hall · Moscow · September 11, 2021Invest Forum · Dubai · March 17, 2023Invest Forum · Dubai · March 17, 2023Invest Forum · Dubai · March 17, 2023Finance Forum · Moscow · September 23, 2023Finance Forum · Moscow · September 23, 2023Malawi — partner's letter with expense breakdown · personal details redactedBitWay Forum · Minsk · October 27, 2024BitWay Forum · Minsk · October 27, 2024BitWay Forum · Minsk · October 27, 2024BitWay Forum · Minsk · October 27, 2024
STEFAN CHEI learn by making.
ORIGIN · STAGE · EXPERIMENTS · SILENCE · WRITING · SALAD · WOL · NOW
Hi, I’m Stefan. I’m 22.
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STEFAN CHEI learn by making.
LONG STORY SHORT:
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Started a YouTube channel. Five years and 70 videos later, at 13, it paid my bills.
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Hitchhiked to Moscow alone with $60. Six weeks later: 1M subscribers. Peak: 2M, $0 on ads.
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Dropped out of high school. Took a friend from zero to 1M subscribers in six months; 17M followers today.
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Spoke to 10,000 people. Some of them later named their kids Stefan.
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Four Vipassana retreats. Nearly moved to the Himalayas — chose to build instead.
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Moved to Dubai and co‑founded WOL: 21 people, 5,000+ trades. Closed it at 21, still profitable, by choice.
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Regulars named a salad after me. Five menus in two countries; 10% feeds kids in Malawi.
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Between companies on purpose. Next: San Francisco.
Scroll for the receipts. ↓
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STEFAN CHE
Let me take you to the inception
my youtube career
I grew a Youtube
channel to 2M subscribers,
140M views, $0 on ads.
at 14
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STEFAN CHE
At 8, I started my Youtube channel
My first YouTube series was a 13-episode treehouse build.
My friend and I built a three-story treehouse with zero pocket money, waking up at 5 a.m. all summer.PS: It even had a woodstove!
Over the next 5 years, I gained 6,000 subscribers.All the money I earned reselling things and editing went straight back into my channel.
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STEFAN CHEI learn by making.
ORIGIN
Here are a few videos from that life-defining period
This is my origin story: things I’ve tried, stories I’ve filmed.
I had zero idea how to shoot or edit videos and learned all of it on my own.
From age 8 to 13, I filmed, edited, published, and promoted over 70 videos.
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ORIGIN
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ORIGIN
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STEFAN CHEI learn by making.
MY FIRST YOUTUBE SERIES
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A FULL-TIME PASSION
YouTube turned into a full-time passion. I just couldn’t believe I had the chance to bring my ideas to life and share them with the whole world.
If there was a skill to learn, YouTube had all the answers I needed.
Between classes, clubs, and sports, I squeezed filming into every spare moment, often followed by 8-hour editing sessions.
By 12, I’d mastered Premiere Pro, FCP, and After Effects. At the same time, I started taking on paid projects.
Five years in, my content reached a new level, and I fully realized what it took to succeed on YouTube.
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STEFAN CHEI learn by making.
A FULL-TIME PASSION
I stopped creating content that revolved only around my interests. I knew what people wanted, and how to deliver it like a pro.
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A FULL-TIME PASSION
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THE FIRST MILESTONE
And at just 13, I reachedAnd at 13, that took me toMy passion and persistence resulted in
100,000
subscribers
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MAKING A LIVING
#Independence
That’s when I started landing brand deals and earning ad revenue on YouTube. I made my first $15k.
I have been financially independent ever since.
The summer I turned 14, I begged my mom to let me go to Moscow alone for two weeks. I ended up staying there for over three years...PS: I got up 4am and hitchhiked with a camera and $60 in my backpack.
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MOSCOW
At 14, I moved alone
From Minsk
To Moscow
10-hour hitchhike
Moscow was a city of opportunity and my launchpad to the international stage.
I couch-surfed at the place of a friend I’d met online, spending every waking hour working on my videos.
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MOSCOW
Six weeks later,I reached 1M subscribers
Channel analytics, November 2026 · videos still up. 14.2M hours of human attention = 1,620 years. Roughly everything since the fall of Rome. Peak in 2019: 2M subscribers.
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MOSCOW
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AN AUDIENCE ACROSS THE CIS
My popularity spread across the CIS. People everywhere, in malls and in the street, asked for photos and autographs. Even taxi drivers!
Every video hit No. 1 on YouTube Trending, attracting top creators and entrepreneurs.
They couldn’t figure out how a kid was getting that kind of reach without spending a dollar on ads.
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AN AUDIENCE ACROSS THE CIS
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AN AUDIENCE ACROSS THE CIS
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AN AUDIENCE ACROSS THE CIS
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AN AUDIENCE ACROSS THE CIS
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PRODUCING
Producing
Then I did it for someone else.|
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BEHIND THE CAMERA
I know how to generate buzz
I quickly realized one thing: my friends were becoming popular through my videos, even without social media accounts of their own.
My Ship has come in…
I made a deal with the top two: I kept all rights, and we split each channel’s revenue 50/50.
Growth
I launched their YouTube channels and used my own videos to drive traffic to theirs.
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BEHIND THE CAMERA
Production
I managed the entire process from content creation and production to casting, editing, brand outreach, and closing deals.
Impact
It has happened more than once that a single video of mine brought them 100,000–200,000 individual, active subscribers.
One of them became a star
Egor Ship
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STEFAN CHEI learn by making.
BEHIND THE CAMERA
Just six months in, I helped grow Egor Ship’s YouTube channel to 1M subscribers.
singer, blogger
egor ship video 2019
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BEHIND THE CAMERA
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BUILDING A CREATOR’S CAREER
Egor Ship
Just six months in, I helped grow Egor Ship’s YouTube channel to 1M subscribers.
singer, blogger
egor ship video 2019
egor ship video 2020
egor ship video 2021
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STEFAN CHEI learn by making.
BUILDING A CREATOR’S CAREER
egor ship video 2022
1,000,000 subscribers
30th
Artist to sign with the label in its 20- year history
Soon after, I sold my share in hissocial media accounts, and he signeda contract with Black Star,Russia’s top music label.
His audience kept growing long after our partnership ended. Today, he has 17M followers across all his social media.
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BUILDING A CREATOR’S CAREER
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BUILDING A CREATOR’S CAREER
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BUILDING A CREATOR’S CAREER
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STAGE
01 — The challenge
At 16, I faced a major challenge: sharing my life story with 10,000 adults at The Monk Who Bought a Ferrari, Crocus City Hall.
What could a kid tell them they didn’t already know?
02 — The talk
My talk was titled “The ambassador of conscious conception”.
03 — The message
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STAGE
I traced the roots of my success to my parents’ physical and mental preparation for conscious conception, pregnancy, and childbirth.
Stefan, I want to express my admiration! Bravo! 👏👏👏 as a mom of three sons, I’ll say that I’d like them to have qualities like yours. Now I have a great example to follow, an idea of what to aim for! Thank you for that. You were wonderful! Your parents’ pride and joy 💪💪 wishing you inspiration, stability, and more awesome achievements! 👍 you really made me happy and inspired me! So cool!! 🔥
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STAGE
Stefan 🙌❤️ I’m so impressed, so thrilled by your performance! You’re an incredibly strong person on the inside with a big heart. One love ❤️
04 — The panel
I didn’t yet know how to command a stage. Despite sharing the panel with some big names, more of the questions from the audience were for me.
05 — The mission
My story inspired people to conceive consciously. Years later, some of them thanked me and even named their children Stefan after me.
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STAGE
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STAGE
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STAGE
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STEFAN CHEI learn by making.
STAGE
06 — The confidence
That talk gave me my voice. No stage has felt big since.
Inspiration
Audience members and followers told me my story had inspired them to become parents—and to prepare for it the way mine had.
Legacy
Then came Instagram messages thanking me and announcing births. Some parents even named their children Stefan after me.
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STEFAN CHEI learn by making.
STAGE
Confidence
That talk helped me find my speaking style, engage audiences, and feel at home on stage. Every talk since has felt easy.
23k People attended my talks
12 Hours on stage
10 Talks given
Speaking on stage has become a major part of my life.
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STEFAN CHEI learn by making.
STAGE
Finance Forum, Moscow1,400 people2023
Crocus City Hall, Moscow10,000 people2021
Private talk, MIPT · MSU · HSE100 students2026
Sibur Arena, St. Petersburg5,000 people2022
Kazan Expo, Kazan2,500 people2021
Invest Forum, Dubai1,000 people2023
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STEFAN CHEI learn by making.
STAGE
Business Stand-Up by Oskar Hartmann, Dubai800 people, two days2025
Business Cruise, Peru200 founders2026
BitWay Forum, Minsk600 people2024
Business Stand-Up by Oskar Hartmann, Minsk1,000 people2025
800k+ Total Views Across My Podcast Guest Appearances
I’ve appeared on podcasts and in interviews, sharing my story, experiences, and ideas with a wide range of audiences.
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STAGE
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STAGE
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STAGE
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STAGE
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STAGE
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STEFAN CHEI learn by making.
STAGE
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STAGE
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STAGE
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STAGE
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STAGE
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STAGE
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STAGE
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STAGE
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STAGE
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EXPERIMENTS
Stefan Shop
$0 price per item
$20K earned
$20 shipping
The model
In 2019, at 14, I adapted a U.S. business model for my Russian-speaking audience: up to 20 novelty products from China listed at $0 — customers paid a flat $20 shipping fee.
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STEFAN CHEI learn by making.
EXPERIMENTS
Unit economics
Product and shipping costs totaled $4 per order, leaving roughly $16. All traffic came from my YouTube channel, and the shop earned around $20K.
Why I moved on
Once my most loyal followers had bought, I had no alternative acquisition channels — and my interest in content creation was declining.
What I learned
I’m glad I didn’t build a larger business around a product I didn’t find meaningful.
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EXPERIMENTS
Marketing
$1M campaign budget
$180K net profit
Influencer marketing agency
In 2019 I started brokering ad deals between brands and creators. Within a year, it grew into a small agency leveraging my network of leading CIS creators and celebrities.
The full cycle
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STEFAN CHEI learn by making.
EXPERIMENTS
I matched creators to each brand’s budget, goals, and audience, negotiated and booked placements, managed clients, and handled bookkeeping. Being a creator myself, I could spot inflated statistics.
The biggest campaign
In 2021, at 16, a client entrusted me with a $1M budget. I booked leading CIS creators, delivered results that met the client’s expectations, and generated around $180K in net profit.
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EXPERIMENTS
What came next
I wound down the agency as I left entertainment to explore other industries.
Studio Vastness 77
The idea
In 2020, at 15, after renovating my first apartment with YouTube earnings, I co-founded a joint venture with a real estate broker, splitting ownership 50/50: turning large, neglected Moscow apartments into affordable studios.
How it worked
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STEFAN CHEI learn by making.
EXPERIMENTS
We converted five rooms into five studio units, each with its own bathroom and kitchenette, accessed via a renovated shared hallway. Buyers acquired ownership shares, and purchase agreements gave us several months to consolidate ownership before closing.
My role
I led marketing, built the brand and website, animated the logo in After Effects, and produced YouTube property tours.
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EXPERIMENTS
Result
We completed and sold two of three properties and earned extra on interior finishing. I personally earned around $10K before transferring my 50% stake to my partner and focusing on technology ventures.
In early 2022, at 17, I wanted to take blockchain beyond finance: a decentralized alternative to Google Docs and Sheets, with no single server as a point of failure.
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STEFAN CHEI learn by making.
EXPERIMENTS
What I did
With Vlad Martynov, a former Ethereum Foundation advisor, I pitched the idea to Vitalik Buterin, who was willing to provide resources if we built on Ethereum. I self-funded a month of research and ran the project’s Twitter.
Why I stopped
Decentralized storage needed substantial upfront R&D, and demand was too limited to make fundraising straightforward. With my experience at the time, the risks were too high.
It showed me my limits at that stage. Some ambitions need time.
In 2021, at 17, I co-founded BABF with three partners, pooling $1.1M of our own capital to back early-stage Web3 startups and liquid tokens.
Investment strategy
$200K was invested in 17 startups and $900K in liquid tokens, focusing on DeFi, decentralized data infrastructure, and some GameFi.
Building operations
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STEFAN CHEI learn by making.
EXPERIMENTS
I built our scout network and deal pipeline: three analysts and up to four scouts covering events and hackathons worldwide, our own scorecard, and a weekly investment committee.
Outcome
We wound down in early 2025. Roughly $500K in trading gains was reinvested, and around $500K remains in tokens. Most venture investments did not succeed.
Conviction in a technology isn’t evidence of demand. First, I needed to build businesses to offer founders more than capital.
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EXPERIMENTS
SAO Wallet
In 2023, at 18, I partnered 50/50 with blockchain investor Oleg Ivanov on SAO Wallet, a consumer-facing wallet built on multi-party computation (MPC), with no seed phrases to manage.
I led marketing and UI/UX. We evaluated existing infrastructure and began integrating our custom interface with wallet code for an MVP.
Why we paused
After two and a half months, interest in crypto seemed to be cooling, and both of us had competing commitments. We never resumed development.
I still believe in the idea. At least one founder needs to make the venture their primary commitment and take full ownership of execution.
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EXPERIMENTS
TTM Academy
The deal
In early 2024, at 19, I bought a 10% stake in TTM Academy for $100K and joined as a marketing advisor. The academy offered courses in crypto, trading, and blockchain development.
Over roughly a year, I shaped the launch strategy, made key business introductions, and worked on creator and ambassador partnerships. Our Telegram mini-app attracted millions of players.
Demand was declining, and the academy ceased active operations in late 2025. Distributions roughly recouped my initial investment, and I still hold my 10% equity stake.
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EXPERIMENTS
Clarify responsibilities, time commitments, and expectations before buying into a company. I do my best work building my own ventures.
Over the past five years, I’ve written about my worldview, and the lessons life has taught me.
Audience Shift
My account once had 800,000+ followers. Over time, 500,000 younger followers left, while 120,000 adult readers joined.
Global Influence
My philosophy attracted entrepreneurs and senior executives worldwide, turning my posts into a small cultural phenomenon.
Lasting Impact
Around the world, readers tell me how my posts helped them to expand their outlooks.
A place for my thoughts|
stefan_studio
J.T. Peterson · Vers L'avant
For many years, I had dreamed of visiting this incredible place. Even though autumn isn't the best time to visit Mont Saint-Michel Abbey, I decided to finally make it happen on my birthday!
So today, I'm sharing the most fascinating facts about this place, along with some of my slightly acrobatic photos taken there! 🤣
The Most Mind-Blowing Facts About Mont Saint-Michel
1. It stands on a living granite island that rises and breathes
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SILENCE & WRITING
Mont Saint-Michel is not just a rock but a massive granite monolith that is over 500 million years old.
Under the influence of tides and geological movements, it slowly rises — by just a few millimeters per century.
Aaron Dolan · Highland Spirit
Vipassana.
The most perfect tool for self-knowledge and inner growth for a modern person, out of all I have come across. Every other practice and tool is either white noise, preparation, or a gentle supplement. Vipassana is not the chest — it is the key that opens the chest of eternal knowledge about life. Or rather, even knowledge about eternal life.
It is also very important to learn Vipassana — or any other practice — from the right teacher. One of my main rules: don't even try to listen to what a teacher or master is saying until you have figured out what inner state they are speaking from. What state they live in, and whether it resonates with you. Whether they themselves are the inwardly desirable fruit of their own philosophy and teaching. If a master doesn't have the state you need, they will never lead you to it, however beautiful and logical the nonsense they tell you.
Masters differ. What matters is understanding whom you yourself serve — light or darkness — and then finding the right person for that request. And yes, hiding behind bright knowledge, a great many teachers, masters and monks actually serve darkness: I mean that their personality has been swallowed by base motives and ambitions. That isn't so hard to see either, if you look closely enough, paying attention to details and indirect signs and trying to see the true motives, often not even fully conscious. Or rather, to feel them, switching off excessive logical reasoning.
Yes, practice isn't the most natural thing, I'm in. But how natural is the life we live now?
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SILENCE & WRITING
Practice is a wedge that helps correct the distortions technocracy has inflicted on us. But there's a nuance. True naturalness is nature. By practising away from nature, we deprive ourselves of most of the effect and of the precious time of our lives.
The MAIN practice and book of life, the window to the source of infinite knowledge, is……
Judah Earl, BRANDON BLACK · Softly
I love this life.
It is so intricately made, and precisely because of that, the love I feel for it — and the happiness I live through it — at moments simply floods my consciousness and moves me to love and forgive everyone.
For me, one of the main signs that I'm heading the wrong way is when these regular surges of love and happiness towards everything that exists disappear from my life.
It can mean different things: my body has become polluted, somewhere I acted against my conscience, I made decisions out of line with my higher mission, life around me has become mostly unnatural to my original genetic and evolutionary needs, and much more.
In my view, such states of pure love are the most important indicator of harmony and inner purity in almost everything that makes up a human being.
Their long absence always makes me reconsider everything happening in my life and make serious corrections — in any area of life that could, one way or another, create inner disharmony and keep me from reaching this wonderful oneness with the universe.
June 9
Cozy Rabbit · Messy (Piano Version)
Beauty. What an enormous burden it is.
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SILENCE & WRITING
As far as I know, our brain judges the beauty of the person in front of us based on deep genetic information about what the signs of a healthy body look like. Facial features, build, the colour and quality of the skin literally tell it that this person is the best and safest fit for continuing the family line.
And of course, beyond general standards of health and fertility, the brain can also tell, from a complex set of the subtlest signals, how well a particular person's genetics suit creating new life together. Especially if the brain itself is more or less healthy and harmonious :)
So the sense of beauty doesn't come out of nowhere. It has a clear cause and effect, again shaped to raise our chances of survival as individuals.
But here's the catch. Physical health doesn't always mean mental health, just as mental health is still far from guaranteeing high morals, virtues, love for people and the world, or the wish to build a strong, whole family. And that is unique.
So why did I say that outer beauty is an enormous burden?
I have probably been thinking about beauty my whole conscious life. For about as long, I have been watching girls, women and grandmothers, as well as men of all ages. So many incredibly beautiful girls — and absolutely empty, callous, shallow, uninteresting, undeveloped inside.
It's astonishing when you touch someone's inner world and suddenly understand the metaphor our ancestors tried to pass on in Russian fairy tales about mermaids. Good young men see them as indescribable beauties, but in fact they are terrible underwater monsters that drag them under and drink their blood.
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SILENCE & WRITING
By the way, the essence of this metaphor transfers perfectly to men, who often buy girls' attention with money and other tools, presenting themselves as knights on the outside, then sucking out all the life and turning out to be terrible monsters inside…
Continued in the comments
Otros · Renewal
Pain.
And what I've understood about it.
Pain is an astonishing concept. A spectrum of special sensations, a facet of how we perceive outer or inner reality.
Pain comes in different forms: physical, emotional, mental.
By nature I'm quite a freedom-loving person, and in life I always try to choose the path of ease, acceptance, gratitude and love.
I'm deeply convinced that you can and should spend most of your life in these states. But here's what's interesting.
Over the past year, a very deep understanding of pain has ripened in me.
As you grow up and develop, life brings far more responsibility than before.
And sometimes — I'd even say often — we humans start making mistakes that make us feel painful things: shame, disappointment, sadness, fatigue, losing the meaning of life and much more.
Ever since childhood, as bedtime stories, I listened to my parents tell wise parables from different countries and sages, and all my life I've been drawn to the spiritual side of human existence.
I know a lot of powerful tricks that, in any situation, can greatly or even completely numb the mental pain of a loss or of a mistake made in any area of life.
Of course, such tools keep working only if you live by your conscience.
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SILENCE & WRITING
When your conscience isn't clear, switching off the pain of a loss — in my case, at least — is very hard.
For many years I've watched different people, entrepreneurs in particular, who have managed to build very strong inner beliefs that "everything happens for the best", that "it will all be fine anyway", that "this too shall pass", that "on the scale of the universe this situation means nothing".
And many other amazing and, truly, effective plasters and painkiller shots that, like an ambulance in a crisis, can greatly or almost completely bring the pain down.
But here's the catch…
Read the rest in the comments 🔱
May 9, 2025
Bare Jams · Cold Treats
The absurdity of what is happening on planet Earth
2024. Humanity, or so it believes, is at the peak of its development in all of its history.
People live so long and so comfortably that it would once have been hard even to imagine.
Countries calmly count their GDP, make new goods, extract resources and try to make the people in their cities happier. Some more, some less.
At the very same moment, between Hawaii and the US floats a garbage patch the size of eight Belaruses: 2,200 km long, 800 km wide and 10 metres deep. It's also called the seventh continent.
In this patch of floating junk, new kinds of viruses regularly emerge, which birds then carry across the planet, along with new kinds of terrible, even repulsive animals whose diet is 90% plastic.
Hundreds of millions of fish and sea creatures are poisoned, and then die or mutate. Algae that produce up to 50% of the oxygen on Earth are dying, and the water is rapidly being contaminated and changing its composition.
And this is only the best-known patch, 1.5 million km² according to official data. There are countless smaller patches like it all over the world.
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SILENCE & WRITING
This year I was on uninhabited islands in Papua New Guinea. A place where there had never been anything man-made.
When we arrived on one of the islands, eight of us spent about an hour clearing a small stretch of beach of plastic, filling whole bags with all kinds of non-biodegradable waste.
What is this? I came to a place called one of the most beautiful dive spots on Earth. And even here the plastic has reached?
And at that moment tears well up. Plastic went into mass production less than 100 years ago! And it was discovered as a chemical compound 169 years ago!
Has humanity really managed to soil a vast ocean in such a short time?
Meanwhile, society is built so that continuing to pollute our home is encouraged, welcomed and pushed on us with the lure of good profit.
Continued in the comments 🍁
September 12, 2024
Generosity.
Generosity expressed in money is only a small part of what makes a person generous.
Do we try to be generous with wisdom, generous with knowledge, generous with purity, generous in understanding people, generous with sincere love for people, generous with happiness, generous with forgiveness?
It often happens that I gather positive, bright energy and then share it generously with people.
Sometimes I take on the role of a lightning rod that, with full understanding, accepts any negativity or dark energy from other people and, passing it through itself, makes it cleaner.
Often this even changes the course of a person's life: they feel the purity, notice that it feels good to be near this clean energy, and start reaching for it on their own. Meanwhile, I sometimes have to wash all kinds of dirty deposits out through myself.
You could call it "Energy-Laundry".
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SILENCE & WRITING
And this, too, is generosity, and charity of its own kind.
Money doesn't exist in nature; it exists only in our heads. It's a simple agreement between people, and an illusory one. The dialogue of generosity happens at the level of energy, one way or another.
I'm generous with my energy and see no point in not sharing it. Why else am I here?
Generosity with money alone can never buy off all the rest.
Especially if the donation comes from the mind.
More importantly, financial help can sometimes spoil a situation and a person's life, unlike investing your energy in their destiny. Investing knowledge, wisdom, vision and opportunities that they must put to use themselves.
Can't give your energy? Unfortunately, then it's often better to give nothing than to give money.
May 2, 2024
Papua New Guinea
A dish is a whole synthesis.
No, it's far from just food on a plate, cooked a certain way.
Every year I'm amazed at how colourful and many-sided a picture dishes start to paint for me.
Like many vegans, I suppose, I'm a big fan of delicious dishes made from plants that are no less tasty than versions with meat, dairy, fish, bread and even eggs.
But here's the question: does our perception of a dish stop at taste alone? The answer is no.
A couple of minutes ago, flying on a plane, I started recalling the tastiest vegan cafés in Bali, knowing I'd be in them in a couple of weeks.
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SILENCE & WRITING
I'm quite hungry and have barely eaten today, though it's already 4 pm.
At some point I caught myself realising I felt no desire or craving for them at all. I immediately asked myself: how so?
I had realised before that 99% of tasty vegan dishes aren't all that healthy, or all that nourishing. They're empty. And often they're even cooked in a way that harms the body.
If we're saying meat needs to be replaced somehow, vegan restaurants don't think about that at all.
Or rather, they've learned to replace meat in terms of taste. But real, quality replacement of micronutrients is almost never on the table.
It's as if it doesn't matter to them at all what you'll be digesting, or whether it will do you any good beyond the table of the restaurant where you're enjoying the meal.
Traditional cuisine works the same way, actually.
A Michelin restaurant never asks itself:
— In what proportion will I fill my guest's stomach with energetically valuable and energetically empty food? 70/30? 50/50? 20/80?
— Do I want my guest to have only something tasty? Or something good for them?
— Is food the meaning of human life?
Then why cook what shortens it and takes time away from life's other delights?
What mostly matters to restaurants is that their ingredients are edible on paper, audited and fresh. And of course they look for the most surprising combination of these substances to amaze their guests and win their love…
Continued in the comments 🐚
February 4, 2024
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SILENCE & WRITING
Sahara Desert
The road to happiness
Happiness is born in synthesis. Of the body's movement and the thinking process. At the meeting point of the spiritual and the material. In the fusion of masculine and feminine. In the golden width of wisdom and simplicity.
Break all this into parts and you won't get happiness. Society so passionately teaches us to live in our heads.
We exercise separately in the gym, and then think separately, sitting at a school desk or a work desk. We create a new layer of reality that lives only in our heads and has nothing to do with the real world.
Like a game, this layer is full of levels, statuses and labels: what is good and what is bad, what is happiness and what is not.
Only the thought born in movement is real; everything else is an illusion of reflection and of connection with reality.
All because any thought is a recorded image of some aspect of the material world, which we built on the sensations of the body.
Tear the thinking process away from the physics of the body, and you end up in a world of illusion and non-objectivity.
And it is precisely the world of illusions that makes us suffer, being the direct opposite of happy objectivity.
In just the same way, we're driven into a fake spiritual world or psychology, made to spend such precious minutes of our lives unravelling tangles and pointlessly picking at ourselves.
Oh, come on.
99.9% of psychological illnesses and disorders exist only in the absence of movement and fresh air.
Any attempt to solve psychological problems inside yourself is doomed to fail.
It treats the effect, not the cause.
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Our body is the subconscious turned inside out. To remove the cause, you need to change something in your way of life and in how you treat your body.
I recognise the value of being born on Earth and treat with equal respect both the spiritual path of enlightenment and the material path of becoming.
I see myself in balance, at the meeting point of these two worlds.
That's how it has been since childhood: I'm both this and that.
I belong here and there.
And in both packs I have a name and a word.
photo by @tebenik
October 19, 2023
Fame and money came early. I wanted out of entertainment, and I tried several other industries in quick succession.
In Search of My Self: My First Existential Questions
Around 15, I found myself in an existential crisis. Who was I? Why was I here? Why had I been born into this family?
I changed what I ate, who I spent time with, and how I lived. I devoured books on business, personal growth, and spirituality.
Between 16 and 17, I completed four full Vipassana courses in the Goenka tradition — silent retreats with ten hours of meditation a day.
I’d always wanted to make a difference. I began questioning progress that seemed to prioritize speed, efficiency, and convenience over health and happiness.
I started to worry about the world around me: microplastics, ocean waste, processed food, and how modern life had drifted from the conditions that shaped us.
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SILENCE & WRITING
At one point, I wrapped up all my projects and seriously considered moving to the Himalayas to find a spiritual mentor and deepen my practice.
At 17, Nathaniel Popper’s Digital Gold sparked my fascination with blockchain and opened my eyes to a world beyond the centralized systems I found so limiting.
At the time, blockchain reminded me of nature’s own structures — from molecules to DNA.
I realized that financial systems, data storage, news, and social networks could all be decentralized. I began to see the possibilities this could unlock.
I realized my place was in the world, building things. I could contribute more that way than by retreating to the mountains.
Meditation taught me focus, patience, and persistence — skills that became invaluable in business.
Later, my spiritual mentor invited me to guide his students through meditation.
For two years, I volunteered as a speaker and meditation guide at global retreats for entrepreneurs, mostly via Zoom.
Total attendance across my sessions exceeded 20,000, including repeat participants.
At 17, after I spent 6 months traveling across Asia, I moved to Dubai.
The experience reshaped my worldview. Building successful projects is no longer enough for me. What matters now is whether they make people’s lives better.
Early awakening
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STEFAN SALAD
Stefan Salad
A salad that put itself on the menu
Stefan
Famous
Mine
Mission
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STEFAN SALAD
By 2024, one of the best-selling salads at L’ETO on Bluewaters Island in Dubai wasn’t on the menu. Waiters rang it up ingredient by ingredient; guests asked for it at other L’ETO branches, where nobody knew what they meant.
It was my salad. I never pitched or named it. Other people did.
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STEFAN SALAD
At fifteen, I got serious about one question: what goes on my plate and what it does to my energy, skin and brain. I’m no scientist, just someone who’s spent a lifetime learning from his own body. Years of experimenting left me with a short list of foods that align with the way our bodies evolved. Together they became a dish — my daily source of stability, health and growth.
Because You’re Part of Nature
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THE STORY OF THE SALAD
For a year, the staff at L’ETO — where Dubai’s founders breakfast daily — were kind enough to make the salad to my recipe; whatever ingredients the kitchen didn’t have, I brought in a paper cup. Friends who had tried it started ordering it without me. They’d say two words: ‘Stefan’ and ‘salad’. The name stuck. After a month of working with the chef in 2024, it was on the menu at L’ETO and Secret Garden — now with every ingredient, the secret mix served on the side as a nod to the guy with the paper cup. Since I switched to clean eating, this had been the dream: a restaurant dish that actually meets the body’s needs.
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THE STORY OF THE SALAD
Followers added it to UAE must-visit lists; some flew in just to try it. It spread on its own from there: fans across countries, people making it at home or handing the recipe to their chefs.
Coming from Moscow to try a salad by @stefan_studio at Leto on Bluewaters 😋
Starting the day with Stefan Salad.
Founders’ kitchens. Every morning.
Stefan, we’re about to try your salad.
Their stories, not mine.
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THE STORY OF THE SALAD
Then Moscow: private launches, founders and bloggers among the guests.
Cynics, Moscow. Real soil on the tables, wildflowers from fields outside the city.
SAPIENS, Moscow. Fifteen friends, three hours, one bowl.
One ingredient per guest. To learn the whole salad, you had to talk to strangers.
Today: two locations in Dubai, three in Moscow, with more countries to come.
Then came the idea: 10% of the salad’s revenue to a cause chosen by each region. L’ETO has sold over $27,000 of it; $2,700 went to Malawi. One Dubai salad = 21 school lunches in Malawi.
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THE STORY OF THE SALAD
Malawi, the first delivery
The first delivery. Maize for a nursery of 48, 40 kg each for 25 families, a hot meal for 80 children. Next: wells.
Next: a nonprofit, so every restaurant joining sees where the money goes. I take no cut and fund it myself.
The most profitable food brands exploit the brain’s oldest part: the craving for sugar, salt, and fat — right here and now. I’m building for that part of us that thinks beyond the moment and can say no.
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THE STORY OF THE SALAD
Caesar can be found everywhere, but it does nothing for you. I want Stefan Salad to be just as common — but to leave you better off, physically and mentally. A conscious life can take many forms. This salad is just one of them.
I never set out to build it. It found me, and I’m grateful. The purest form of good I know. It gives me energy and meaning.
At 17, I co-founded WOL, a bootstrapped OTC crypto desk, and soon became CEO.
Inspired by Bitcoin’s peer-to-peer idea, we matched private buyers and sellers of crypto for direct trades, without a centralized exchange. We earned commissions or acted as the counterparty.
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WEB3
Marketing, sales strategy and brand positioning were on me. I attended 100+ events across Dubai, Singapore and beyond, securing our first clients.
Networking turned out to be one of my natural strengths, and I sharpened it at every event. I trained our BD team to listen deeply, make a friend before a client and never pitch first.
Assembled a team of over 20 people
As our team grew to 21 people, I hired every key person except in AML and KYC, which my partner ran. My interviews could run three or four hours. I asked how people grew up and where they were headed, to see who owns their life.
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WEB3
I’m not an engineer, but I worked out the process logic with our developers and made the security calls. Our DevOps engineer built our server infrastructure under my lead, and the team shipped a processing system with automated wallets and AML screening, and a range of internal software tools.
Bootstrapped Growth
$450,000
The Cost of a Mistake
$100,000
The End of WOL
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WEB3
5,000+
Conclusion
Being trusted with other people’s money changed how I approach responsibility and risk.
I put in $60K from my entertainment career, my partner about the same. We grew on reinvested profits and $450K in liquidity loans I raised, all repaid with interest.
An FX error in our books cost us $100K. I studied financial controlling at CA Controller Akademie, hired a controller and a CFO, and we moved to a daily close with solid management reporting.
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WEB3
The desk ran on people, didn’t scale and carried AML risk. For years we planned a pivot: a VARA crypto license in Dubai, then a neobank. In 2026, as we prepared to apply with lawyers, war broke out in the region and demand fell. In August, after 5,000+ trades for 1,500+ clients, we closed WOL while it was still profitable. It wasn’t an easy call.
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WEB3
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WEB3
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NOW
Since I was a kid, I’ve been obsessed with two things: people and technology. I’d interview anyone — at 4, on a walk with my mom, a man in a manhole: who he was, where his wife was, what he did and how much he earned. The rest went to Kickstarter and dreams of inventing things. Apple and YouTube were made ten thousand kilometers from my childhood — and somehow for me.
Four years of a growing pull toward the Valley, I had decided to move to San Francisco before I ever heard about the Academy.
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NOW
Where I come from, the game is scaling what exists. I’m built to start things. Going deep into completely different fields — media, blockchain, finance, nutrition, meditation — helped me see I was born into the right era: AI is made for people with range.
I intend to build a billion-dollar company — and now I know what for.
A year among builders — some of them future partners — learning from the best. I can’t remember the last time anything inspired me this much.
Writing this made me look at my own life again — and I enjoyed every hour. Thank you for reading.
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RECEIPTS
Receipts.
Every claim on this site, with its source. Last checked November 9, 2026.
I’ve been turning ideas into projects since childhood. From making videos to building businesses, each chapter has changed how I see the world. This is my story so far, and a look at what I’m building next.